Privacy Policy

Welcome to the website https://novamulch.eu/, a site dedicated to offering products and services related to mulching. The responsible for the processing of your personal data is Artinova Speciality Paper AB, a company with registered office at Hökedalen 40, 66892 Ed (Sweden) and tax identification number SE556619129101.

In this privacy policy we explain what personal data we collect from you when you visit our website. https://novamulch.eu/, how we use them and how you can exercise your rights over them. We ask you to read this privacy policy carefully before using our website and to give us your express consent to the processing of your personal data if you agree to it.

We use GA4 tracking codes on our website and are integrated with Zoho CRM user experience improvement. These codes allow us to collect and analyze information about the use and behavior of users on our website, as well as offer them personalized services and improve their experience in consuming our products and services. Some of the personal data we collect using these codes are:

  • Identification data: name, surname, email, telephone, etc.
  • Browsing data: IP address, device type, operating system, browser, pages visited, time spent, etc.
  • Interaction data: clicks, completed forms, purchases made, etc.


This personal data is stored on servers located in the United States and is governed by the EU-US Privacy Shield rules. and Switzerland-USA, which guarantee an adequate level of protection. You can consult the privacy policies of Google Analytics (https://support.google.com/analytics/answer/3379636?hl=es) and Zoho CRM (https://help.zoho.com/portal/en/kb/crm/faqs/billing-payments/articles/is-data-safe-in-zoho-crm) for more information on how they process your personal data.

As a user of our website https://novamulch.eu/, you have the right to access your personal data that we process, to request its rectification if it is inaccurate or incomplete, to request its deletion if it is no longer necessary for the purposes for which we collected it, to limit its processing in certain circumstances, to object to use them for specific purposes and to receive them in a structured, commonly used and machine-readable format or to transmit them to another controller. To exercise these rights you may send a written request to info@novamulch.eu indicating the right you wish to exercise and attaching a copy of your identity document. We will respond to you within a maximum period of one month from receiving your request. If you consider that we have not properly attended to your rights, you can file a claim with the competent supervisory authority.

At Artinova Speciality Paper AB we take the security and confidentiality of the personal data we process very seriously. Therefore, we apply appropriate technical and organizational measures to protect them against any loss, alteration, unauthorized access or misuse. These measures include the encryption of communications, the use of strong passwords, access control, making backup copies and training the company’s internal staff. Furthermore, we only process personal data that is strictly necessary for the purposes we have indicated and retain it for as long as is essential to comply with our legal or contractual obligations. Specifically, we store your personal data for a maximum period of 24 months from the last interaction with our products and services. After this period we will proceed to eliminate or anonymize it.

When using our website https://novamulch.eu/, you agree to us collecting and processing your personal data in accordance with our privacy policy and the European Union’s General Data Protection Regulation (GDPR). Consent is free, specific, informed and unequivocal. You may revoke your consent at any time, without affecting the legality of the processing based on consent prior to its withdrawal. To do this, you can contact us via email info@novamulch.eu or through the contact form available at https://novamulch.eu/pages/contact. We inform you that you have the right to access, rectify, delete, limit, oppose and carry your personal data, as well as to file a claim with the competent authority if you consider that the treatment does not comply with current regulations.

On occasion, we may transfer your personal data to recipients located in countries outside the European Economic Area (EEA), which do not offer an equivalent level of protection to that of the European Union. In these cases, we ensure that such transfers are carried out with the appropriate guarantees provided for by the General Data Protection Regulation (GDPR), such as:

– The existence of an adequacy decision of the European Commission that recognizes that the third country or international organization guarantees an adequate level of protection.
– The application of legally binding and enforceable instruments between the authorities and public organizations involved in the transfer.
– The use of standard contractual clauses adopted or approved by the European Commission or by a competent authority.
– Adherence to codes of conduct or certification mechanisms approved by the European Commission or by a competent authority.

We will inform you about the international transfers we make and the appropriate guarantees we apply in each case. If you want more information about it, you can contact us via email info@novamulch.eu or through the contact form available on our website in the link https://novamulch.eu/pages/contact.

This privacy policy is effective as of January 1, 2023 and may be modified at any time to adapt to legislative changes or our company practices. If we make material changes that affect your rights or interests, we will notify you by means of a prominent notice on our website. We recommend that you periodically review this policy to be aware of how we treat and protect your personal data.

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